Hi, i'm Haseeb

Hi, i'm Haseeb

Hi, i'm Haseeb

Hi, i'm Haseeb

10 years of balancing what looks right with what actually works.

Most days I get both.

A designer

A designer

A designer

A designer

evolving with Ai

evolving with Ai

evolving with Ai

evolving with Ai

My Story

As a kid, I'd spend hours staring at packaging, posters, and interfaces trying to figure out why some designs just felt right and others didn't. Nobody taught me to do that. I just couldn't stop.


That curiosity is what eventually took me from Lahore to London to Dresden, through agencies, in-house teams, and my own brand. Right now I'm on the Brand and Audience Design team at Staffbase, working on campaigns that need to land across languages, cultures, and formats simultaneously. It keeps me sharp.


I use AI the way I use any other tool: when it earns its place. Some days it cuts hours off a workflow. Some days I close the tab and just sketch. The instinct for which is which is something 10 years teaches you.

As a kid, I'd spend hours staring at packaging, posters, and interfaces trying to figure out why some designs just felt right and others didn't. Nobody taught me to do that. I just couldn't stop.


That curiosity is what eventually took me from Lahore to London to Dresden, through agencies, in-house teams, and my own brand. Right now I'm on the Brand and Audience Design team at Staffbase, working on campaigns that need to land across languages, cultures, and formats simultaneously. It keeps me sharp.


I use AI the way I use any other tool: when it earns its place. Some days it cuts hours off a workflow. Some days I close the tab and just sketch. The instinct for which is which is something 10 years teaches you.

Design Journey

I've worked in agencies, in-house, and for myself. Each taught me something different about what design actually needs to do. It's rarely just "look good." It needs to sell, explain, reassure, excite, or all four at once. That's the version of design I find interesting.

Staffbase

Senior Graphic Designer

2024 – Now

Unit London

Senior Designer

2023 - 2024

Mytype.store

Entrepreneurial venture

2021 - 2023

Martin T.

Entrepreneurial venture

2021 - 2023

9lines

Lead Designer

2017 - 2023

Industry Recognition

Designing for Impact

Design only works when it does something. Every project I take on starts with that question: what does this actually need to do? The craft follows from there.

Brand Systems & Identity

Creating flexible, adaptive brand identities that evolve across digital and physical spaces. From dynamic logos to responsive typography, every element is crafted for consistency and impact.

Brand Systems & Identity

Creating flexible, adaptive brand identities that evolve across digital and physical spaces. From dynamic logos to responsive typography, every element is crafted for consistency and impact.

Campaign & Ad Design

Paid ads, launch campaigns, social content. Design that has a job to do and a deadline to do it by. I've worked across Meta, display, and OOH for brands across Europe.

Campaign & Ad Design

Paid ads, launch campaigns, social content. Design that has a job to do and a deadline to do it by. I've worked across Meta, display, and OOH for brands across Europe.

AI-Assisted Creativity

I've been experimenting with generative tools since before they were mainstream. Not to replace the thinking, but to get further into it faster. The craft still lives in the decisions, not the prompts.

AI-Assisted Creativity

I've been experimenting with generative tools since before they were mainstream. Not to replace the thinking, but to get further into it faster. The craft still lives in the decisions, not the prompts.

AI-Assisted Creativity

I've been experimenting with generative tools since before they were mainstream. Not to replace the thinking, but to get further into it faster. The craft still lives in the decisions, not the prompts.

Presentation & Deck Design

The kind of work most designers underestimate. I've built decks that have gone in front of investors, leadership, and thousands of employees. The bar is higher than people think.

Presentation & Deck Design

The kind of work most designers underestimate. I've built decks that have gone in front of investors, leadership, and thousands of employees. The bar is higher than people think.