My Story

Most people see the final design.

I enjoy figuring out why it works.

Most people see the final design.

I enjoy figuring out why it works.

Most people see the final design.

I enjoy figuring out why it works.

Most people see the final design.

I enjoy figuring out why it works.

Most people see the final design.

I enjoy figuring out why it works.

I'm interested in the decisions behind good design, the research, the trade-offs, the psychology, and the tiny details that most people never notice. That mindset has shaped everything I've worked on, from launching my own products to designing campaigns for global audiences at Staffbase.

I'm interested in the decisions behind good design, the research, the trade-offs, the psychology, and the tiny details that most people never notice. That mindset has shaped everything I've worked on, from launching my own products to designing campaigns for global audiences at Staffbase.

Design Journey

I've worked in agencies, in-house, and for myself. Each taught me something different about what design actually needs to do. It's rarely just "look good." It needs to sell, explain, reassure, excite, or all four at once. That's the version of design I find interesting.

Staffbase

Senior Graphic Designer

2024 – Now

Unit London

Senior Designer

2023 - 2024

Mytype.store

Entrepreneurial venture

2021 - 2023

Martin T.

Entrepreneurial venture

2021 - 2023

9lines

Lead Designer

2017 - 2023

Industry Recognition

10 Years Taught Me

There isn't a formula for good design, but there are a few principles I've found myself returning to, regardless of the project.

Clarity before creativity

Experience has taught me that clarity comes before creativity. Understanding the problem is always the first step.

Clarity before creativity

Experience has taught me that clarity comes before creativity. Understanding the problem is always the first step.

Research beats assumptions

The strongest ideas usually come from listening, testing, and paying attention, not guessing.

Research beats assumptions

Paid ads, launch campaigns, social content. Design that has a job to do and a deadline to do it by. I've worked across Meta, display, and OOH for brands across Europe.

Research beats assumptions

The strongest ideas usually come from listening, testing, and paying attention, not guessing.

AI Is fast. Taste takes time.

AI helps me explore ideas faster, but the decisions still come from experience, judgment, and curiosity.

AI Is fast. Taste takes time.

I've been experimenting with generative tools since before they were mainstream. Not to replace the thinking, but to get further into it faster. The craft still lives in the decisions, not the prompts.

AI Is fast. Taste takes time.

I've been experimenting with generative tools since before they were mainstream. Not to replace the thinking, but to get further into it faster. The craft still lives in the decisions, not the prompts.

Simplicity takes work

Making something simple often takes more effort than making it complex. The challenge is knowing what to leave out.

Simplicity takes work

Making something simple often takes more effort than making it complex. The challenge is knowing what to leave out.